This year, a lot happened with Amazon. A couple of AI lunches, Amazon collaborated with TikTok shop – a big surprise as we all were thinking TikTok might challenge Amaozn.

On a negative note- Amazon increases the FBA fees, competition is rising, and a lot more. Now, 2025 is just around the corner. Based on recent trends, programs and tools Amazon rolling out, we can guess that– This upcoming year will be more exciting. In this article, I am going to give some predictions on what will 2025 be like for Amaozn FBA sellers! This is going to be interesting-

Key topics covered In this Blog –

• The AI and automation revolution, where AI tools will help optimize product listings, manage inventory, and improve customer service.
• Amazon will open up with more seller data.
• Amazon will introduce new fee strategies.
• Amazon’s logistics expansion, including the possibility of faster fulfillment services and even drone deliveries.
• The rise in marketplace competition with platforms like TikTok Shop, SHEIN, and TEMU shaking up the game.
• The growing importance of paid advertising and what you can expect for ad costs in 2025.

AI Integration for Amazon FBA Business

Amazon is going to focus more on AI. In this year’s Acceleration program, Amazon announces 5 new al tools along with Project Amelia. This has been the talk of the town since then. The big surprise for the seller was Project Amelia. This AI tool can resolve account issues and manage sales data with ease, similar to any sales expert who understands a seller’s unique business and provides personalized recommendations, insights, and information to help sellers thrive. Now, brands can use Amazon’s new generative AI to quickly create A+ Content, making their product pages more engaging and informative. This AI helps sellers easily improve listings, generate eye-catching lifestyle images, and show off their products in a real, authentic way. By 2025, this tool will likely become even more powerful, making it faster and easier to create professional, high-quality content that grabs customers’ attention and boosts sales.

This AI is still in beta, not work like the professionals do. If you try this with prompt and compare ai generated titles or descriptions with the competitor’s titles and descriptions, you will clearly see the differences. These generated titles you see in the picture are ai AI-generated and not up to the mark. My tests showed the results still need work. Titles lacked key information like focus keywords or brand names, which are crucial for ranking. Hopefully, these tools improve with time. On the shopper side, RUFUS will personalize everything—like recommendations and shopping tips—so customers get exactly what they want. This means they’ll keep coming back for more! In 2025, Amazon will run smoother for both sellers and buyers, all thanks to AI. Under CEO Andy Jassy’s vision, it’s going to be an exciting year for Amazon sellers!

Amazon has come up with a game-changing storefront called “Amazon Haul,” which offers products at unbeatable prices.

Think iPhone cases for less than $2 and everyday essentials for less than $10-all without sacrificing quality. In this blog, we look at everything you need to know about the Amazon Haul Store: what it is, how it works, and why it’s Amazon’s bold response to competitors like Temu and Shein. Let’s dive into the details!

In this article we’ll cover –

• What is Amazon haul?
• How Amazon Fights New Competitors?
• How to get Access?
• What does the Amazon Haul discount store offer?
• How to sell on Haul?
• What does it mean for FBA sellers?

What is an Amazon Haul?

Amazon Haul is a newly introduced storefront on the Amazon platform that focuses on ultra-low-cost items. Inside Amazon Haul no product is priced higher than &20. Most items are priced under $10, with many below $5. This is Amazon’s response to rising competition from platforms like Temu and Shein, which are known for their direct-from-China pricing strategies. Amazon Haul combines competitive pricing with its benefits, such as the A-to-Z Guarantee.

How Amazon Fights New Competitors?

In the past, giant corporations like Nokia and Yahoo lost their market dominance because they failed to adapt to industry changes. However, Amazon is taking a different approach. When TikTok Shop emerged as a potential threat, Amazon partnered with them. Now, with Temu and Shein gaining popularity through low prices, Amazon has launched Haul to compete. This is a remarkable initiative by Amazon, which has the potential to impact the e-commerce landscape.

How to Access Amazon Haul Using the App?

Accessing Haul is simple: Open the Amazon mobile app. Type “Haul” into the search bar. Tap the search result to enter the storefront.

What does Amazon Haul offer?

Amazon said that – Haul offers more than 300 million products. And there are over 35 categories. All products cost 20 dollars or less—nothing goes over 20! Most of them are under 10 dollars. Every purchase is backed by Amazon’s A-to-Z Guarantee, so quality is never a worry. Delivery takes 1 to 2 weeks. There are also some special offers, like free delivery on orders over $25. It’s great for customers and also encourages bigger purchases. In general, the shipping fee is $3.99. Plus, there is a 5% off when you spend $50 and 10% off when you spend $75.

How to sell on Amazon Haul?

Amazon Haul Store primarily features manufacturers and sellers from China. While the exact criteria for joining Haul aren’t public, you can reach out to Amazon for more information if you’re interested. To sell on Haul, you may need to meet certain requirements, such as offering low prices and ensuring product quality. Currently, it seems Amazon is curating sellers directly.

What Does Haul Mean for FBA Sellers?

While Haul is great for shoppers, it may pose challenges for Amazon FBA sellers. Many FBA sellers also source products from China, but with Amazon Haul’s ultra-low pricing, it’s difficult for FBA sellers to compete. FBA fees make it nearly impossible to match Haul’s prices. However, Amazon likely has mechanisms in place to prevent significant overlap between Haul and FBA products, as FBA sellers are a vital revenue source for the platform.

Keyword research on eBay is very important. It will help you with SEO and better visibility in the search results. But, many eBay sellers struggle to find a proper way to do it.

Because there are no specific ways to do Keyword research for eBay.That is why we created this guide to show you how to do eBay keyword research for free! In this article, we’ll cover three simple and effective methods to find keywords for your eBay listings.

Key Topics Covered in This Guide –

• eBay Keyword Research
• Popular free eBay keyword research tool
• Use Zik Analytics to find profitable keywords and build titles.
• Use eBay’s Cassini algorithm for keyword suggestions.
• Use the eBay Product Research tool to gather competitor insights.

Using Zik Analytics for eBay Keyword Research

Zik Analytics is a popular tool for eBay sellers. It provides detailed insights into keywords, competition, and sales data. Visit Zik Analytics to begin the keyword-finding process. Free eBay Tools Zik provides both paid and free eBay support tools for sellers. It is reasonable to try free tools first, before going for premium applications. Here to find the free tools section, scroll to the bottom and select “eBay Title Builder ” from the list for our keyword analysis task. eBay Title Builder Tool This will lead to the eBay Title Builder Tool page where you have to set your preferences for keywords. Choose your marketplace. There are several options here like eBay, AliExpress, and Amazon. Here in our case, we selected the eBay marketplace. Next, select your shipping location and sale date range. You can also add the keyword phrase that should not be countable in your search by including it in the Exclude Phrase section. Now enter your product name (e.g., “mini fridge”) in the search box. It will provide a detailed analysis of the given keyword. It is now your manual task to analyze the results based on important metrics. Check metrics like average search volume, competition, and sales data. What keywords to use on eBay Title? Long tail keywords get large traffic to your eBay listings. So, get long-tail Keywords first. Here, for example, look for phrases like “mini fridge with freezer” or “two-door mini fridge.” Click keywords to add them to the title builder box. Pick three to five keywords that are related to your product. Edit as needed, keeping the 80-character limit in mind. Tip: Focus on keywords with high search and sales volumes but lower competition.

Using eBay Cassini Algorithm

Cassini is an eBay search algorithm. It ranks listings based on relevance and other factors. Visit eBay Marketplace Use the search bar to type your main keyword (e.g., “mini fridge”). Check Suggested Phrases: Look at the dropdown suggestions. These reflect common search terms buyers use. Refine Your Search Add more words to get precise long-tail keyword ideas. Use these suggestions to optimize your title and increase visibility.

Using eBay’s Product Research Tool

eBay’s Product Research tool is not a dedicated keyword tool. But it has features that provide useful competitor data. Access Your eBay Account Go to the Research tab and select “Product Research.” Set Parameters Choose your marketplace and date range. Search for Your Product Enter a product name (e.g., “women’s athletic shoes”). Analyze Competitors Review top-performing competitors and note the keywords they use. Use competitor insights to discover popular keywords and improve your listings.

Black Friday and Cyber Monday represent the pinnacle of e-commerce sales opportunities each year.

In this blog, we will explore effective Amazon PPC strategies that sellers can employ to boost their visibility, increase conversions, and ultimately scale their sales. We will cover topics like budget management, bid optimization, targeting seasonal keywords, running strategic ad types, and retargeting techniques. Sellers who embrace these strategies can see a 35% to 45% boost in sales during these shopping events. Here, in this blog, we will discover essential Amazon PPC strategies to maximize sales for Black Friday and Cyber Monday 2024. Learn how to manage budgets, optimize bids, target seasonal keywords, run effective Sponsored Brand and Display ads, and retarget post-event visitors for continued growth.

Amazon offers Black Friday and Cyber Monday deals in several countries around the world. Some of the main countries where these events take place include –

• United States
• Canada
• United Kingdom
• Germany
• France
• Italy
• Spain
• Japan
• India
• Australia

Increase Daily Budget to Handle High Traffic

Step-by-Step Plan:
Evaluate Historical Performance: Review previous Q4 data to determine how traffic spikes during similar sales events affected your budget and sales. Set Realistic Budget Increases: Plan to increase your daily budget by at least 3x-4x based on product category demand. Adjust based on projected traffic and average daily ad spend. Budget Segmentation: Allocate budget increases proportionally across high-performing campaigns. Ensure essential campaigns like Sponsored Products, Sponsored Brands, and Sponsored Displays are prioritized. Use Budget Alerts: Set up Amazon’s budget notifications to avoid running out mid-campaign. Amazon PPC Strategies for Black Friday & Cyber Monday 2024
Decision-Making Insights: Identify Top Performers: Choose campaigns or products that historically drive the most conversions and allocate higher budget increments to them. Stay Flexible: Monitor traffic in real-time. Be ready to adjust budgets upward if a particular product or campaign is performing exceptionally well.

Optimize Bids for Top Keywords

To effectively optimize your bids for top keywords during Black Friday and Cyber Monday, start by identifying the highest-performing keywords using Amazon’s Search Term Report. Implement tiered bidding by increasing bids by 15-20% for your most profitable keywords, ensuring you’re competitive without overspending. Focus on high-intent keywords like “Black Friday deals on [product]” or “Cyber Monday discounts [category]” to capture targeted traffic. Continuously monitor your bids and adjust based on CPC rates to balance competitiveness and profitability, ensuring your ads perform optimally throughout the shopping event.

Step-by-Step Plan:
Identify Top Keywords: Use Amazon’s Search Term Report to find keywords with the highest sales and conversion rates from previous campaigns. Implement Tiered Bidding: Gradually increase bids by 15-20% for your most profitable keywords to maintain competitiveness. Adjust Bids for High-Intent Keywords: Prioritize increasing bids on high-intent keywords such as “Black Friday deals on [product]” or “Cyber Monday discounts [category]” to capture traffic effectively. Monitor Bids Continuously: Keep an eye on Cost-Per-Click (CPC) rates. Make micro-adjustments to avoid overspending while staying competitive.

Decision-Making Insights:
When adjusting your bids for top keywords, it’s essential to strike a balance between competitiveness and profitability. Focus on high-return keywords while being mindful of rising CPC costs. Use performance metrics such as ACOS (Advertising Cost of Sale) and ROAS (Return on Ad Spend) to evaluate the effectiveness of your bid adjustments. If CPCs increase significantly, reassess which keywords are delivering the best results and allocate budget accordingly. Continuously monitor your campaigns and be prepared to make micro-adjustments in real-time to optimize your ad spend and maintain a profitable return. Balancing Act: Strive for a balance between higher bids and maintaining profitability. If CPCs escalate, assess which keywords bring in the highest returns and focus on those. Check KPIs: Use performance metrics like ACOS and ROAS to determine if bid adjustments are positively impacting results.

Target Seasonal Keywords

Allocate a dedicated budget for seasonal keyword campaigns and monitor performance closely to ensure optimal spending. Regularly analyze competitor ads for similar keywords to identify opportunities where you can differentiate or fill gaps. By optimizing for seasonal demand, you can maximize visibility during high-traffic periods while staying competitive within your category.

Step-by-Step Plan:
Research Seasonal Trends: Utilize Amazon’s keyword research tools and Google Trends to find trending keywords specific to Black Friday and Cyber Monday (e.g., “holiday tech deals,” “Black Friday [category] discounts”). Create Separate Campaigns: Set up dedicated campaigns for seasonal keywords to better control spend and performance tracking. Include Branded and Non-Branded Terms: Mix branded keywords (e.g., “Samsung Black Friday offers”) with category-specific keywords (“tech gifts for Cyber Monday”) for wider reach. A/B Test Ads: Test different ad copy variations to see which seasonal keywords yield higher click-through rates (CTR). Decision-Making Insights: – Seasonal Keyword Budgeting: Allocate a specific budget for seasonal keyword campaigns and monitor performance to ensure effective spending. Competitor Analysis: Track competitor ads for similar seasonal keywords to identify opportunities for improvement or gaps to fill.

Run Sponsored Brand Ads & Sponsored Display Ads

Running Sponsored Brand Ads and Sponsored Display Ads is a powerful strategy to increase visibility and drive sales during Black Friday and Cyber Monday. Sponsored Brand Ads allow you to showcase multiple products or direct traffic to your Amazon Storefront, strengthening brand awareness. Use high-quality images and compelling ad copy highlighting your discounts to attract clicks. Sponsored Display Ads, on the other hand, help you retarget users who have shown interest in similar products, expanding your reach beyond Amazon. By combining both ad types, you can effectively target a wider audience, build brand recognition, and increase conversions.

Step-by-Step Plan:
Showcase Multiple Products: Use Sponsored Brand Ads to display up to three products or direct traffic to your Amazon Storefront for brand exposure. Include High-Visibility Creative Assets: Use high-quality images and compelling ad copy highlighting discounts or offers. Optimize Sponsored Display for Off-Amazon Traffic: Expand your reach by targeting audiences outside Amazon who have previously shown interest in similar products. Layer Targeting: Employ contextual targeting in Sponsored Display ads to reach users based on shopping behaviors and interests.

Decision-Making Insights:
Diversify Ad Types: Balance your investment between Sponsored Brand Ads for brand awareness and Sponsored Display Ads for retargeting and visibility outside Amazon. Monitor Engagement: Track metrics like impressions and CTR for Sponsored Brand and conversion rates for Sponsored Display ads to identify which ads are driving results.